airtime
Americannoun
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the particular time that a program is broadcast or scheduled for broadcast.
The airtime for the newscast is 10 p.m.
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the time during which a broadcast takes place.
The airtime for the new show is from 10 to 10:30 p.m.
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a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc..
The company bought three minutes of airtime.
noun
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the time allocated to a particular programme, item, topic, or type of material on radio or television
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the time of the start of a radio or television broadcast
Etymology
Origin of airtime
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Still, he noted that the Informatica deal will offer Salesforce “financial wiggle room” and added that the newly acquired business is likely to receive “ample airtime” on the earnings call.
From MarketWatch
Some traders had griped that such markets were a sucker’s game because the shows are usually recorded before a studio audience several hours before airtime.
“The remedy is you have to give them airtime,” Schwartzman said.
From Los Angeles Times
Colbert chose to give precious airtime, at this vital preprimary moment, to Talarico—not to Crockett, the progressive sensation.
Politicians also react to the opportunity to get airtime.
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
