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behavioural science

British  

noun

  1. the application of scientific methods to the study of the behaviour of organisms

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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And that is down to behavioural science, the study of how humans behave, and what drives people to make the choices that they do.

From BBC

Before it was even known as behavioural science, companies were using the psychological tools it taps into to shape our choices.

From BBC

Ben Jones is from UK and Australia-based business consultancy The Behavioural Architects, which looks at behavioural science and how it can be used by companies.

From BBC

He says that in both the tobacco and toothpaste examples, the firms were tapping into something known in behavioural science as "authority bias".

From BBC

In the UK one of the most successful applications of behavioural science has been the introduction of auto-enrolment in work pensions from 2012.

From BBC