cross-sell

American

[kraws-sel, kros-] / ˈkrɔsˌsɛl, ˈkrɒs- /

verb (used with object)

cross-sold, cross-selling

to sell or try to sell (similar or related products or services) to an existing customer.

verb (used without object)

cross-sold, cross-selling

to engage in cross-selling something.

Etymology

Origin of cross-sell

First recorded in 1970–75; cross- ( def. ) + sell ¹ ( def. )

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The analysts cite the company’s new three-pillar strategy consisting of the legacy retail footprint serving as a data-harvesting “front door” to cross-sell home installation services and financial services.

From The Wall Street Journal

“SoFi’s ‘one-stop shop’ is translating into measurable cross-sell and rising engagement,” analysts wrote, borrowing the tagline executives use to describe the business.

From Barron's

The analysts write in a note that a combination of TV and out-of-home offerings is attractive to advertisers, with cross-sell and bundling opportunities offering potential upside to earnings forecasts.

From The Wall Street Journal

Large software companies are seeking out the many smaller players to help build out their artificial intelligence offerings, create the ability to cross-sell more products to customers and create more efficient cost structures.

From Barron's

“Our OSB offerings will continue to provide top of funnel acquisition and cross-sell opportunities for our Hollywood-branded iCasino, which will remain integrated into our OSB product in states where legal, in addition to serving as a standalone iCasino app,” Snowden said.

From MarketWatch

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023