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logos

American  
[loh-gos, -gohs, log-os] / ˈloʊ gɒs, -goʊs, ˈlɒg ɒs /

noun

  1. (often initial capital letter) the rational principle that governs and develops the universe.

  2. Theology. the divine word or reason incarnate in Jesus Christ. John 1:1–14.


Logos 1 British  
/ ˈlɒɡɒs /

noun

  1. Christian theol the divine Word; the second person of the Trinity incarnate in the person of Jesus

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

logos 2 British  
/ ˈlɒɡɒs /

noun

  1. philosophy reason or the rational principle expressed in words and things, argument, or justification; esp personified as the source of order in the universe

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of logos

First recorded in 1580–90; from Greek lógos “word, saying; speech, discourse; thought, reckoning; proportion, ratio,” derivative of légein “to choose, gather; recount, tell over, speak”; lection

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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

This means they can use logos to describe the products they are selling, but can’t plaster them all over their advertising campaigns or social-media content.

From The Wall Street Journal

In one administrative building, old Russian logos are being replaced -- however some posters and instructions in Cyrillic script remain.

From Barron's

The surface is painted white and sealed, with ice hockey markings and logos added.

From BBC

Forty participants were asked to remember pairings between logos and brand names.

From Science Daily

A few officers were masked and some wore Border Patrol logos.

From The Wall Street Journal