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Synonyms

lure

American  
[loor] / lʊər /

noun

  1. anything that attracts, entices, or allures.

    Synonyms:
    temptation
  2. the power of attracting or enticing.

  3. a decoy; live or especially artificial bait used in fishing or trapping.

  4. Falconry. a feathered decoy for attracting a hawk, swung at the end of a long line and sometimes baited with raw meat.

  5. a flap or tassel dangling from the dorsal fin of pediculate fishes, as the angler, that attracts prey to the mouth region.


verb (used with object)

lured, luring
  1. to attract, entice, or tempt; allure.

    Synonyms:
    seduce
    Antonyms:
    repel
  2. to draw or recall (especially a falcon), as by a lure or decoy.

idioms

  1. in lure, noting a pair of wings joined with the tips downward.

lure British  
/ lʊə /

verb

  1. to tempt or attract by the promise of some type of reward

  2. falconry to entice (a hawk or falcon) from the air to the falconer by a lure

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. a person or thing that lures

  2. angling any of various types of brightly-coloured artificial spinning baits, usually consisting of a plastic or metal body mounted with hooks and trimmed with feathers, etc See jig plug spoon

  3. falconry a feathered decoy to which small pieces of meat can be attached and which is equipped with a long thong

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • lurement noun
  • lurer noun
  • luringly adverb
  • unlured adjective

Etymology

Origin of lure

First recorded in 1350–1400; Middle English, from Anglo-French, Old French luere ( French leurre ), from Frankish lothr- (unrecorded); cognate with Middle High German luoder, German Luder “bait”

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

What might the city have done to lure investment?

From The Wall Street Journal

Backers say the overhaul will make it easier to hire and fire workers, luring more investment and boosting growth.

From The Wall Street Journal

Some 55 Ghanaians have been killed while fighting in Ukraine, the country's foreign minister said on Friday, promising a crackdown on illicit recruitment schemes luring citizens to Russia under false pretences.

From Barron's

He lured her to Mexico City and became known as her boyfriend around the Trotsky house.

From The Wall Street Journal

Texas is emerging as a US tech world El Dorado, luring investments with cheap energy, relaxed regulations, tax incentives and reasonably affordable real estate for massive data centers.

From Barron's