mass-market

American

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

(of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

verb (used with object)

to produce and distribute to the widest range of consumers.

mass-market British

adjective

of, for, or appealing to a large number of people; popular

mass-market paperbacks

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

trade paperback vs. mass-market

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Consumer sentiment about today’s top brands could keep them from succumbing to AI-driven disruption, much as Swiss luxury watchmakers survived the advent of cheaper mass-market competitors.

From Barron's

The last General Motors GM 1.44%increase; green up pointing triangle mass-market sedan rolled off the line at its Kansas City, Kan., plant in November 2024—a cherry red Chevy Malibu.

From The Wall Street Journal

But these tools are not as easy to mass-market as the image-generation Super Bowl commercial the company aired on Sunday.

From Slate

In recent years, Beijing has cracked down on high-rolling gamblers and their agents, once responsible for the majority of Macau’s casino revenue, forcing companies like Las Vegas Sands to pivot to mass-market customers.

From Barron's

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023