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Synonyms

media event

American  

noun

  1. a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.


media event British  

noun

  1. an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of media event

First recorded in 1970–75

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

More than 50% of the Anaheim theme park’s audience has typically been from California, Thomas Mazloum, president of Disneyland Resort, told reporters during a media event at Disney’s Grand Californian Hotel and Spa.

From Los Angeles Times

“The railhead facility is a critical step in the track-installation process and keeps us on pace to deliver this system smarter, faster and more economically,” Choudri announced at the media event, according to a statement released by Newsom’s office.

From Los Angeles Times

Rather than a coverup, this was a media event.

From The Wall Street Journal

But there are also nooks such as a cave that, while not previewed at a recent media event, will allow visitors to view elephants on their level.

From Los Angeles Times

To start with the familiar: The example I drove at the media event near San Diego last week felt impressively solid and soundly made, with door slams resonating with Honda’s trademark timbre.

From The Wall Street Journal