neuromarketing

British

/ ˈnjʊərəʊˌmɑːkɪtɪŋ /

noun

the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The rush to hack the human brain veers from neuromarketing to the rabbit hole of social media and even to cognitive warfare programs designed to disable or disorient.

From Scientific American

“When you see Bloomberg saturate, it’s not just for saturation,” said Pradeep, the CEO of machineVantage, a neuromarketing firm.

From Slate

Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to generate a stronger and quicker response from consumers.

From Los Angeles Times

You write about “neuromarketing,” or using neuroscience techniques to see if we can see the effect of marketing.

From The Verge

Whenever you have science mixed with people trying to sell something — in this case, the people are trying to sell the technique of neuromarketing — that’s ripe for overselling.

From The Verge

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023