own brand

British

noun

Also called: own label.
1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
2. ( as modifier )
  
  own-brand products

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Meanwhile, "the WAG culture is only getting more powerful, it's only just started in terms of the agency that they have in making their own brand and finding a new way in," he says.

From BBC

He went on to freelance for clothing companies and start-ups before launching his own brand in 2021.

From BBC

The 41-year-old took over at Dior last June, leaving him little time for his own brand, JW Anderson, which he founded in 2008.

From Barron's

Ringmaster Tyson Fury was back to his old tricks, declaring he is "coming back to make boxing great again" and promising to bring his own brand of "circus" to the sport.

From BBC

Giant formed its own brand at a time when the label "Made in Taiwan" bore the stigma of cheap, low-quality goods and cycling was still seen locally as a poor man's mode of transport.

From Barron's

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023