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patronize

American  
[pey-truh-nahyz, pa‑] / ˈpeɪ trəˌnaɪz, ˈpæ‑ /
especially British, patronise

verb (used with object)

patronized, patronizing
  1. to give (a store, restaurant, hotel, etc.) one's regular patronage; trade with.

  2. to behave in an offensively condescending manner toward.

    a professor who patronizes his students.

  3. to act as a patron toward (an artist, institution, etc.); support.


patronize British  
/ ˈpætrəˌnaɪz /

verb

  1. to behave or treat in a condescending way

  2. (tr) to act as a patron or patroness by sponsoring or bringing trade to

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Usage

What does patronize mean? To patronize is to be a customer (or patron) of a business or other establishment.In this sense, patronize most often means to be a paying customer, especially a regular one. However, you can patronize establishments that are not businesses—you can patronize a library, for example.Example: I patronize local shops and restaurants whenever I can in order to support people in my own community, instead of enriching faceless corporations.Patronize also means to act condescendingly toward a person in a way that arrogantly implies that you’re being kind or helpful to that person. This often takes the form of speaking to someone as if they were a child. Someone who acts in this way can be described as patronizing.Example: Don’t patronize me, Jeff—I understand the topic just as well as you do.

Other Word Forms

  • patronizable adjective
  • patronization noun
  • patronizer noun
  • repatronize verb (used with object)
  • transpatronize verb (used with object)
  • unpatronizable adjective
  • well-patronized adjective

Etymology

Origin of patronize

First recorded in 1580–90; patron + -ize

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Also, a 2021 study published by the National Bureau of Economic Research documented hostile environments in economics seminars, with female presenters experiencing more interruptions and encountering more patronizing behavior.

From Salon

But his patronizing advice was unrealistic for a working-class teenager.

From Literature

Epstein had made donations to Krauss’ Origins Project, part of his larger patronizing of the sciences.

From Salon

A spokeswoman for Ruemmler said that in her message to Epstein, she was “obviously patronizing him.”

From The Wall Street Journal

But those successes are also what make the Netflix-ification of this film feel so completely unnecessary and patronizing.

From Salon