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Synonyms

penetration

American  
[pen-i-trey-shuhn] / ˌpɛn ɪˈtreɪ ʃən /

noun

  1. the act or power of penetrating. penetrating.

  2. mental acuteness, discernment, or insight.

    a scholar of rare penetration.

    Synonyms:
    profundity, depth, discrimination, perception, understanding
  3. the obtaining of a share of a market for some commodity or service.

  4. the extension, usually peaceful, of the influence of one nation or culture into the affairs of another.

  5. a military attack that penetrates into enemy territory.

  6. Gunnery. the depth to which a projectile goes into the target.

  7. the measure of relative depth of field of a telescope or microscope, especially a binocular microscope.


penetration British  
/ ˌpɛnɪˈtreɪʃən /

noun

  1. the act or an instance of penetrating

  2. the ability or power to penetrate

  3. keen insight or perception

  4. military an offensive manoeuvre that breaks through an enemy's defensive position

  5. Also called: market penetration.  the proportion of the total number of potential purchasers of a product or service who either are aware of its existence or actually buy it

  6. another name for depth of field

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • nonpenetration noun
  • prepenetration noun
  • self-penetration noun
  • transpenetration noun

Etymology

Origin of penetration

First recorded in 1595–1605, penetration is from the Late Latin word penetrātiōn- (stem of penetrātiō ). See penetrate, -ion

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

We have density in terms of the market and the penetration.

From The Wall Street Journal

Meanwhile, in RELX’s legal business, generative-AI products have been in the market for a couple of years, achieving strong penetration and higher customer spend, he added.

From The Wall Street Journal

“Cava continues to be an economically advantaged business model with high-potential for full national penetration,” wrote Ivankoe, noting that while near-term results are difficult to predict, the outlook is better than previously anticipated.

From Barron's

Volkmann called Deere a “structural winner” and “one of our highest quality companies, given strength in product innovation, significant market penetration, and a large captive data lake.”

From Barron's

“Net-net, management reiterated intent to move penetration outside restaurant materially higher over time as selection, quality, and affordability improve,” the analysts say.

From The Wall Street Journal