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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“We expect cyclical sectors and oil importers—some of which have had strong starts to the year and may face vulnerability from positioning adjustments—will likely see pressure unless a resolution occurs quickly.”

From The Wall Street Journal

Razoux said the Iranian army "may hold one of the keys, and its positioning will be crucial -- in relation to the population, the leadership and the Guards alike".

From Barron's

Puma is also positioning its L.A studio as a connection point for major upcoming sporting events coming to Los Angeles, including the World Cup this summer, the 2027 Super Bowl and 2028 Olympics.

From Los Angeles Times

The company added roughly 1,100 high-traffic locations last year while completing its exit from less profitable stores, positioning itself to return to growth in 2026.

From The Wall Street Journal

The key is positioning yourself as a hire who will deliver results with zero office drama.

From The Wall Street Journal

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.