private label

American

noun

the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The same goes for Coca-Cola, Monster Beverage, PowerBar maker BellRing Brands, and private label brand company TreeHouse Foods.

From Barron's

The decrease reflects the exit of the company’s private label diaper business in the U.S., partially offset by organic sales growth.

From The Wall Street Journal

And Amazon.com earlier this year debuted a new private label food brand called Amazon Grocery, combining products currently sold under the e-commerce company’s Amazon Fresh and Happy Belly brands.

From The Wall Street Journal

“Consumers are trading down, pushing back on higher prices by moving to private label, repairing rather than replacing, and shopping at value-priced retailers,” Barkin said.

From The Wall Street Journal

The private label food and beverage company said its shareholders will receive $22.50 a share in cash, which represents a 38% premium to the company’s closing price on Sep. 26, the last trading day prior to market speculation around a transaction.

From The Wall Street Journal

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023