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Synonyms

promote

American  
[pruh-moht] / prəˈmoʊt /

verb (used with object)

promoted, promoting
  1. to help or encourage to exist or flourish; further.

    to promote world peace.

    Synonyms:
    support, help, assist, advance, forward, back, abet
    Antonyms:
    obstruct, discourage
  2. to advance in rank, dignity, position, etc. (demote ).

    Synonyms:
    exalt, raise, elevate
    Antonyms:
    abase, degrade, demote
  3. Education. to put ahead to the next higher stage or grade of a course or series of classes.

  4. to aid in organizing (business undertakings).

  5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.

  6. Informal. to obtain (something) by cunning or trickery; wangle.


promote British  
/ prəˈməʊt /

verb

  1. to further or encourage the progress or existence of

  2. to raise to a higher rank, status, degree, etc

  3. to advance (a pupil or student) to a higher course, class, etc

  4. to urge the adoption of; work for

    to promote reform

  5. to encourage the sale of (a product) by advertising or securing financial support

  6. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • prepromote verb (used with object)
  • promotability noun
  • promotable adjective
  • promotion noun
  • promotional adjective
  • self-promoting adjective
  • unpromotable adjective
  • unpromoted adjective

Etymology

Origin of promote

First recorded in 1350–1400; Middle English promoten, from Latin prōmōtus, past participle of prōmovēre “to move forward, advance”; pro- 1, motive

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Attwood says she has been concerned by the tradwife trend - where women promote what has been described as 1950s gender roles, with lives centred around their husbands and serving them.

From BBC

"To interact with people was just something nice to do," he told PA, while promoting a new awareness campaign by the British Heart Foundation.

From BBC

Church House, whose lettings policy says it does not accept bookings from groups which "promote racial prejudice", said it operated on a commercial basis, and was not part of the Church of England.

From BBC

It was their male followers who typically promoted the spirit cause.

From Literature

A landmark trial over whether tech companies such as Instagram and YouTube can be held liable for allegedly promoting a harmful product and addicting users to their platforms is happening in Los Angeles.

From Los Angeles Times