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rebrand

British  
/ riːˈbrænd /

verb

  1. (tr) to change or update the image of (an organization or product)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The top honor at the newly rebranded Actor Awards recognizes the ensemble cast of a film -- a decision that sometimes, but not always, presages Oscars best picture glory.

From Barron's

Once reserved for pension giants, endowments and the ultra-wealthy, private markets are now being reshaped and rebranded for a much broader audience.

From MarketWatch

He has sought to rebrand the United States — and crucially, its justice system — in his own image.

From Salon

This attempted rebranding relied, as always, on scapegoats.

From Salon

From Nov. 15 — the date of the rebrand — through Feb. 14, MS NOW’s average daily audience has grown to 613,000, up 25% compared to the same period a year ago, according to Nielsen.

From Los Angeles Times