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repackage

American  
[ree-pak-ij] / riˈpæk ɪdʒ /

verb (used with object)

repackaged, repackaging
  1. to package again or afresh, as in a different style, design, or size.

    The soap has been repackaged to be more eye-catching.

  2. to package for sale under one's own label.

    The goods are purchased in bulk and repackaged by the store.

  3. to remake or alter so as to be more appealing or desirable.

    That politician's image needs to be repackaged.


repackage British  
/ riːˈpækɪdʒ /

verb

  1. to wrap or put (something) in a package again

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • repackager noun

Etymology

Origin of repackage

First recorded in 1945–50; re- + package

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Analysts have noted a growing interest among young Chinese people in products that repackage traditional Chinese culture for modern times.

From Barron's

WSJ | Buy Side: Business debt consolidation can improve your cash flow and repackage your obligations to potentially save you money.

From The Wall Street Journal

Some buyers will take their stake in an SPV and repackage it into another SPV that they will sell to additional investors.

From The Wall Street Journal

“It’s no different from once you share your data with Meta or Google, they’re going to repackage your data and sell it to advertisers and you don’t have any idea which of the advertising companies have your data.”

From Los Angeles Times

The Southern Poverty Law Center and other watchdogs have tracked the movement as part of a broader effort to repackage white nationalist ideology for younger, more online audiences.

From Salon