rollout

American

[rohl-out] / ˈroʊlˌaʊt /

Or roll-out

noun

the first public showing of an aircraft.
Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

the most lavish rollout in soft-drink history.
Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The computer-system meltdown that hobbled the rollout of Taylor Swift’s “Eras Tour” and concert ticket prices hitting the $1,000 mark renewed focus on the deal.

From The Wall Street Journal

The NHS was supporting local areas to rollout better and more convenient services, they said.

From BBC

Blank signage erected around the town ahead of the meter rollout has been defaced with the same word: "Resist".

From BBC

Whether she is the successor or not, the Kim regime is curating a public rollout to normalize a fourth generation of leadership.

From The Wall Street Journal

Senior administration figures halted the rollout of the sanctions package, overriding the objections of some Treasury and State Department officials.

From The Wall Street Journal

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023