selling point

American

noun

a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

A generous discount is the chief selling point of the book club.

Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Typically, among the selling points for such investments are the chance for quicker returns and better liquidity.

From The Wall Street Journal

The fact that Nvidia looks less expensive at a $4.7 trillion market value is, for some, not enough of a selling point.

From The Wall Street Journal

"If people saw it and they immediately knew it was fake, then they would just scroll. The selling point of generative AI models is that they look real," RadialB tells me over the phone.

From BBC

Their selling point was their ability not only to lift great weights but the precision with which they could move them.

From BBC

Scotland officials make the alignment and communication between Gregor Townsend's senior side, national second-string and age-grade teams and the country's two professional outfits a selling point to prospects.

From BBC

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023