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slogan

American  
[sloh-guhn] / ˈsloʊ gən /

noun

  1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

  2. a war cry or gathering cry, as formerly used among the Scottish clans.


slogan British  
/ ˈsləʊɡən /

noun

  1. a distinctive or topical phrase used in politics, advertising, etc

  2. history a Highland battle cry

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew 2 ) + gairm cry

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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Crowds form, they surge through the streets chanting slogans, and the world watches with sympathy as brave young women throw off their hijabs.

From The Wall Street Journal

They have posted images of workers spraying chemicals and used artificial intelligence to make illustrations resembling movie posters and old-fashioned magazine ads, some with surfers under the slogan “Endless Herbicides.”

From Los Angeles Times

Utilizing one of Jackson’s trademark slogans, Jackson said, “We will not be erased from this country’s history because I am somebody.”

From Los Angeles Times

Yet it retains a hippie vibe, with no stop lights and bumper stickers bearing slogans like “Crazy is still better than corporate.”

From The Wall Street Journal

As the protests gathered pace, Chief Justice Gholam-Hossein Mohseni-Eje’i warned that “certain slogans and behaviors, such as burning a flag on campus, are absolutely unacceptable.”

From The Wall Street Journal