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soft power

British  

noun

  1. the ability to achieve one's goals without force, esp by diplomacy, persuasion, etc Compare hard power

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Americans have long taken the soft power of our position at the center of the pop-cultural universe for granted.

From Los Angeles Times

Chinamaxxing is certainly adding more gloss to the recent flourish of Chinese soft power.

From BBC

The jukebox was also a form of American soft power in Europe after World War II, reflecting the taste of GIs and influencing European radio stations to play more English-language popular music, especially blues, jazz, and rock ’n’ roll.

From The Wall Street Journal

It expects the momentum to continue, betting that Korea’s soft power—from K-pop and Netflix shows to skin care and lifestyle culture—will continue to draw not only tourists but investors as well.

From The Wall Street Journal

That is the soft power of monarchy.

From BBC