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sticker shock

American  

noun

  1. unpleasant surprise on learning of an unexpectedly high price for an item.


Etymology

Origin of sticker shock

sticker ( price ) + shock

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

As older units tend to fail more often, repair costs are likely to rise each year, and a major breakdown could hit you with even bigger sticker shock.

From MarketWatch

These days, sticker shock doesn’t stop at the grocery store.

From The Wall Street Journal

Strong growth in the company’s core business units offset most of the sticker shock of its giant capex forecast.

From The Wall Street Journal

You may experience sticker shock — both before and after you visit the dealership.

From MarketWatch

The sticker shock that comes after giving birth is often due to a lack of insurance literacy, Gundling said.

From MarketWatch