wow factor

British

noun

informal a striking or impressive feature

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Their respective loyalty price schemes, Clubcard and Nectar, also create a "wow" factor at the till, Woods says.

From BBC

“You’re not going to get caught up in the wow factor,” Bostad said.

From The Wall Street Journal

“The entrance is like, wow factor,” said Axel.

From Los Angeles Times

Also bringing the wow factor in the realm of technical brilliance is Chris Roberts-Antieau at Madeline MenaRamos Projects.

From The Wall Street Journal

"You can get a wow factor, a lot of crazy things, especially in short dramas."

From Barron's

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023