Dictionary.com
Thesaurus.com
Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

allured, alluring
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

allured, alluring
  1. to be attractive or tempting.

noun

  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • allurement noun
  • allurer noun
  • unallured adjective

Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; lure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Unlike streaming or TV, where viewers are "ready and willing to give up their time," micro-dramas are competing with the allure of scrolling.

From BBC

It takes a special effort to restrain yourself from touching these alluringly dimensional surfaces.

From The Wall Street Journal

But he said the allure of backcountry skiing is undeniable and that clients pay for the access to pristine, uncrowded slopes and comfortable, European-style mountain huts.

From Los Angeles Times

While the ultrawealthy had a romantic allure for Fitzgerald, they are now more likely to seem problematic.

From The Wall Street Journal

I confess I’m not impervious to the posthumous allure.

From Los Angeles Times